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Of course, if a user downloads and installs an app and it crashes frequently, that is not ideal. If subscribing to new content or other updates is a feature you offer, you should be tracking the number of signups and unsubscribes.īesides, keeping track of how long it takes users to subscribe once they have installed the app - as well as the average subscription length - tells you more about the behavior of your users.
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Plus you can use their email addresses or other contact info to market future upgrades and other apps to them. #5 Registrationsĭeciding whether or not to register (and therefore give up their personal data) is another sign that users are buying what you are selling, at least figuratively.
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However, if the uninstalls correspond with an update or changes in your app (or advertising methods or targeting), you should consider what happened and why - especially if the uninstalls occurred in clusters or were performed by a previously stable user base. Someone can decide to uninstall your app for any number of reasons and they won’t always leave feedback or give a reason why. Therefore, you should also be tracking actual installations on the various devices that your audience uses. The fact that someone downloaded an app doesn’t mean that they completed the setup process. Of course, you should track app downloads, as this KPI is the foundation that most KPIs are built on. The number of times that an app gets downloaded to a device is perhaps the simplest and most obvious way to track its popularity among users. ((Present – Past) / (Past)) X 100 #2 Mobile Downloads ĭoes it spike due to particular events (such as changes in price, app updates and other activities)? Or is it slow and steady? You will want to track this to ensure that your user base is growing, and how. How much weight or consideration each carries depends on the app itself. Nearly everyone in the app’s development or marketing realm should track these. There are some KPIs that measure the general performance of mobile apps. Tracking mobile app KPIs should be baked into your development and marketing plans, including which success metrics and performance metrics are the ones that will be considered the most valuable or important.īut of course, there are nearly as many mobile app metrics as there are apps, so understanding what it all means is perhaps the first step in the process. This is a great way to attract the attention and resources of buyers, investors and shareholders. Monitoring KPIs also helps when calculating the valuation of your app. How? The awareness of your app’s progress helps you improve upon its performance.
Regular reporting and analysis of mobile app KPIs lead to generating more revenue.
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Understanding the purpose of mobile app metrics and how to apply them to your business should be the first step you take when you develop a strategy for your app. “KPI” stands for “key performance indicator.”